Is "fresh" really best?
In many cases "fresh" produce is picked long before it's ripe so it can survive the long journey to the store.
"Fresh" produce can spend several weeks in transit before it arrives at your grocer.
Produce by the pound yields up to 40% waste and requires lots time spent slicing.
During winter, produce often travels thousands of miles before making it to your table.
Our produce is harvested at it's peak ripeness preserving valuable nutrients and flavor.
From field to frozen in just a few hours, locking in vital nutrients and freshness.
Cut out the knife work – and pay only for the best part of the plant. Your fingers will thank you.
Enjoy consistently delicious produce all year round.
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